COMMERCIAL PROGRAMME
The Commercial Programme for the Billie Jean King Cup by Gainbridge provides a fantastic opportunity for its commercial partners to access the global community on an international, national and local level.
Commercial partners look to harness the passion, emotion and heritage associated with the competition when delivering their own message to domestic markets around the globe. The Billie Jean King Cup is primarily shown on terrestrial television, allowing partners to reach a truly worldwide audience.
Partners
Gainbridge Insurance Agency, a Group 1001 company, is Title Partner of the Billie Jean King Cup.
Offering its hard-hitting support for equality and inclusivity, e.l.f. will be the exclusive skin and cosmetic partner of the Billie Jean King Cup, the world’s largest annual international team competition in women’s sports, and co-host of the inaugural Power of Women’s Sports Summit.
Magellan Corporation is a global distributor of specialty steels and other metallurgical products
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Microsoft became The Official Global Technology and Innovation Partner of the Billie Jean King Cup - accompanying the historic rebrand of the Fed Cup - in 2020
Founded in 2004 in New York City, Tory Burch is an American luxury brand known for beautiful, timeless pieces and rich storytelling that evokes optimism and joy
Stake, the world’s leading brand in the betting and gaming category, is the Official Betting Partner of the Billie Jean King Cup by Gainbridge. Stake partnered with both Billie Jean King Cup and Davis Cup in 2024.